customer – John Berkovich Talks

Why the Bar Regulars Get Away With Almost Everything (and Shouldn’t Always)

If you’ve spent any time at a local bar or restaurant, you’ve probably noticed something curious: there’s a small group of customers who seem to play by a different set of rules. They order off-menu, say things that would get anyone else kicked out, and somehow still get a warm hello, their drink poured beforeContinue reading “Why the Bar Regulars Get Away With Almost Everything (and Shouldn’t Always) “

The Importance of Treating Your Restaurant Server Well: 6 Key Tips

I was in a packed restaurant the other day with some friends and noticed, at a table nearby, a server getting lambasted by a customer because the service was slow, and their expectations weren’t being met. The server, we will call her Chelsea, was close to tears and while the hardened among us would say,Continue reading “The Importance of Treating Your Restaurant Server Well: 6 Key Tips”

Avoiding Vague and Overused Language in Product Press Releases

Using the word “solution” in a press release about a new product is tempting, as it implies the product addresses a problem or fills a need. However, there are several reasons why this term should be avoided, as it can be vague, overused, and lack specificity. Firstly, the term “solution” is overly generic and failsContinue reading “Avoiding Vague and Overused Language in Product Press Releases”