technology – John Berkovich Talks

Rant No. 3: When The Internet Can Teach You Anything … But Some Still Won’t Learn

We live in the most information-rich era in human history. You can learn anything with a few clicks — fix a leaky faucet, figure out spreadsheet formulas, speak Tagalog, or replace your brakes. There are step-by-step videos, forums, blog posts, Reddit threads, and entire communities built to help you solve problems for free. And yetContinue reading “Rant No. 3: When The Internet Can Teach You Anything … But Some Still Won’t Learn”

Avoiding Vague and Overused Language in Product Press Releases

Using the word “solution” in a press release about a new product is tempting, as it implies the product addresses a problem or fills a need. However, there are several reasons why this term should be avoided, as it can be vague, overused, and lack specificity. Firstly, the term “solution” is overly generic and failsContinue reading “Avoiding Vague and Overused Language in Product Press Releases”