A good friend and I were chatting about everything a couple of weeks ago and, naturally, my blog came up in the conversation. He asked me why one day I’ll write about Pickleball, the next about the loudmouth at the bar, the next about the Great Lakes weather effect, and another about adult siblings driftingContinue reading “The Unchained Columnist and Why I Visit Every Horizon”
Tag Archives: marketing
The Impact of AI on Writing: Unveiling Capabilities, Limitations, and Future Collaboration with Humans
The rapid advancement of artificial intelligence (AI) has sparked serious debate about its potential to replace various job roles, including those in writing. While AI has made impressive strides in generating text and automating content creation, the notion that it will fully replace human writers is complex. This blog entry explores AI’s writing capabilities, limitations,Continue reading “The Impact of AI on Writing: Unveiling Capabilities, Limitations, and Future Collaboration with Humans”
The Importance of Marketing for Mom and Pop Businesses in Tourist Areas
In tourist areas like where I live, mom and pop businesses hold a unique charm and appeal. They provide authentic local experiences, often characterized by personalized service, unique products, and a deep connection to the community. However, despite these strengths, the survival and growth of these small businesses heavily depend on effective marketing strategies, especiallyContinue reading “The Importance of Marketing for Mom and Pop Businesses in Tourist Areas”
Avoiding Vague and Overused Language in Product Press Releases
Using the word “solution” in a press release about a new product is tempting, as it implies the product addresses a problem or fills a need. However, there are several reasons why this term should be avoided, as it can be vague, overused, and lack specificity. Firstly, the term “solution” is overly generic and failsContinue reading “Avoiding Vague and Overused Language in Product Press Releases”
John Berkovich Talks 