advertising – John Berkovich Talks

The Importance of Marketing for Mom and Pop Businesses in Tourist Areas

In tourist areas like where I live, mom and pop businesses hold a unique charm and appeal. They provide authentic local experiences, often characterized by personalized service, unique products, and a deep connection to the community. However, despite these strengths, the survival and growth of these small businesses heavily depend on effective marketing strategies, especiallyContinue reading “The Importance of Marketing for Mom and Pop Businesses in Tourist Areas”

Avoiding Vague and Overused Language in Product Press Releases

Using the word “solution” in a press release about a new product is tempting, as it implies the product addresses a problem or fills a need. However, there are several reasons why this term should be avoided, as it can be vague, overused, and lack specificity. Firstly, the term “solution” is overly generic and failsContinue reading “Avoiding Vague and Overused Language in Product Press Releases”