There are certain unwritten rules of civilization that, if followed, make life smoother for everyone. Hold the door for the person behind you. Don’t blast your music on public transit – and that includes airports. And perhaps most sacred of all: stand right, walk left on the escalator or airport moving sidewalk. It’s not complicated.Continue reading “Rant No. 17: The Oblivious Escalator Stander”
Author Archives: John Berkovich
Rant No. 16: The Laundry Room Hostage Takers
There are few domestic crimes more infuriating than the Laundry Room Hostage Situation. Twice in my life, I’ve had housemates who decided the washer and dryer weren’t shared appliances but long-term storage units. They’d toss in a load Saturday morning, run the cycle, and then… vanish. The clothes would sit there for days – sometimesContinue reading “Rant No. 16: The Laundry Room Hostage Takers”
When You’re Doing Everything Right But Still Feel Stuck
Have you ever felt somewhat stuck despite doing things right? Yeah, me too. You’re working. You’ve got projects lined up. You’ve got a plan – maybe even a one and five-year plan. You tick the boxes: assignments delivered, outreach done, goals written down. On paper, it looks like progress. And yet, inside, it feels likeContinue reading “When You’re Doing Everything Right But Still Feel Stuck”
Rant No. 15: The Drive-Thru Novice
There’s an unspoken contract when you roll into a drive-thru: you keep it moving. You get in line, you glance at the glowing menu board, you make your choice, and when it’s your turn at the speaker box, you order with confidence. That’s the deal and the whole point of a drive-thru. So tell meContinue reading “Rant No. 15: The Drive-Thru Novice”
Why We Crave the Ballpark Dog: The Story of Baseball’s Iconic Snack
With the baseball playoffs down to crunch time, I thought I’d take a look at the humble hot dog and why and how it became a staple at every Major League ballpark. The relationship between baseball and hot dogs is one of America’s great love affairs. For many fans, a trip to the stadium isn’tContinue reading “Why We Crave the Ballpark Dog: The Story of Baseball’s Iconic Snack”
Rant No. 14: The “Reply All” Abuser
There’s a special kind of chaos that comes when one person, with a single misguided click, detonates the nuclear option in email communication: the dreaded Reply All. We’ve all been there. You’re minding your own business, sipping coffee, trying to plow through your inbox, when suddenly a little ping announces itself. Fine, an email. ThenContinue reading “Rant No. 14: The “Reply All” Abuser”
Struggle and Why Some People Don’t Know What It Means
I’ve always had a complicated relationship with the word struggle. Real struggle is grinding away at something with no guarantees, scraping by when the payoff is uncertain, and getting judged for it along the way. What pisses me off is when people who’ve never had to deal with any of that toss the word aroundContinue reading “Struggle and Why Some People Don’t Know What It Means”
Rant No. 13: Why Do People Have to Make Everything So Complicated?
Have you ever noticed how the simplest things in life somehow become the most unnecessarily complicated? I swear, half my frustration these days doesn’t come from “big problems.” It comes from companies, people, and situations that overthink something that should have been easy. Think about buying something online. You’d think clicking “Add to Cart” wouldContinue reading “Rant No. 13: Why Do People Have to Make Everything So Complicated?”
Why Your Own Best Work Never Feels Good Enough
It’s a familiar feeling for many creative professionals: the work you’ve poured your heart and soul into – the piece that has garnered praise from clients, readers, and colleagues – is the one you can’t stand to look at. You get compliments, accolades, and even a paycheck, but a nagging voice in your head tellsContinue reading “Why Your Own Best Work Never Feels Good Enough”
Why Do We Avoid What Makes Us Feel Good?
It’s one of life’s great contradictions: we know what lifts us, what fuels us, what makes us feel whole – yet somehow we drift away from it. We avoid it, procrastinate around it, or convince ourselves it can wait. And then we wonder why the gremlins in our head get louder. I’ve noticed this inContinue reading “Why Do We Avoid What Makes Us Feel Good?”
John Berkovich Talks 